For publishers
Own the days between issues.
Advertisers are moving their money to where they can see results. If you cannot show them yours, they will not come back.
Also: for brands · for agencies
01 · The stake
Advertisers want proof your readers paid attention.
Advertising money follows proof.
Between issues, your list sits quiet.
You hear it at renewal.
02 · The other 360 days
Your issues are brilliant. The weeks between them earn very little.
Your subscriber list is your most valuable owned asset. Between issues it sits quiet, and advertisers spend that budget elsewhere.
A quiet list
Your most valuable asset earns very little between issues.
Impressions no longer convince
Advertisers ask for proof of attention, not reach.
Content published once
Great editorial work appears once, then is forgotten.
Whoever owns the days between issues owns the reader and the advertiser. Make it your publication.
03 · The Story Manager
A Story Manager with your editors.
Your Embedded Story Manager works alongside your editorial and partnerships teams. They brief our creative agency with your content and the advertiser's material, check every page against your editorial standard, and hand the magazine back for approval.
The interactive magazine
- 1.
Create
Your content and the advertiser's material become an interactive magazine, through Creative Agency or by hand in Scene Designer.
- 2.
Host
Advertiser placements sit inside the magazine as full-screen pages, not banners.
- 3.
Send
Campaign sends it one-to-one to your own subscriber or CRM list.
- 4.
Measure
Opens, time per page, clicks and actions for each reader, including on advertiser pages.
04 · Formats
A new line on your rate card.
Interactive magazines in your own look and voice, in the premium magazine model.
Between-issue edition
A short interactive edition sent to subscribers between print issues.
Partner edition
A magazine built around one advertiser's world, in your voice.
Guide edition
Seasonal guides for travel, gifting, watches or cars, with hosted placements.
Event edition
Awards, festivals or conferences, with sponsor pages and invitations.
Subscriber exclusive
Premium content for top subscribers, presented by a partner.
By industry · All industries
Watches · Jewellery · Fashion and leather goods · Automotive · Hotels and travel · Beauty and fragrance · Wines and spirits · Premium sportswear
What each side gets.
You getA new product for the rate card
Your advertiser getsA full-screen placement inside editorial
You getRevenue from your own audience between issues
Your advertiser getsDelivery one-to-one to an opted-in audience
You getA second life for content already produced
Your advertiser getsProof of attention: time spent and actions
You getProof to bring to every renewal
Your advertiser getsAn action at the end, such as a booking or a visit
05 · Trust and control
Your voice. Your readers. Your approval.
Your editorial standard
Verified facts
Your approval
Your subscribers stay yours
06 · What you might ask
“Will it cannibalise print or web?”
It fills the weeks between issues and sells to advertisers who want proof of attention.
“Advertisers buy reach.”
The ones who buy attention and action are looking for exactly this, and pay for quality.
“Our readers will see it as spam.”
It is editorial first, sent to your own subscribers in your own voice, with ads inside a premium experience.
“We do not have the production capacity.”
Your Story Manager and our creative agency build it from your content and the advertiser's material.
07 · Next step
What does your subscriber list earn between issues?
Pick one advertiser and one edition. We show you the interactive magazine, and what your advertiser would see afterwards.