Industries · Premium sportswear

Members expect to hear first.

Your most committed members follow every release. If the first word comes from somewhere else, so does the next purchase.

Book a conversationSee the moments

01 · The stake

Your members are one release away from leaving.

01

Members follow the release calendar.

They expect early access, and they notice when they do not get it.
02

Drops reach everyone at once.

The members who matter most hear the same message as everyone else.
03

Athletes and events stay public.

Capsules and events are announced to the world, not offered to the people who would care most.

02 · The other 360 days

Moments worth a Story.

For members who live the sport, not only the brand.

Athlete-led capsule

A capsule told through the athlete behind it, for members first. Ends in early access.

Member release

An early release for top members, with the performance story behind it.

Season preview

The season's collection for a member's own sport, before it reaches the store.

Private event

An invitation to a run, a training session or a launch evening. Ends in a confirmed place.

Innovation story

The material, the testing and the design, in verified facts, for members who care how it performs.

Store opening

An invitation to a new flagship before it opens to the public.

03 · Every page knows why

A Story, reasoned.

One brief, worked through. Every scene traces back to what the business needs.

The brief

Business goal
Sell an athlete-led capsule to top members
Action
Reserve early access
Subject
A limited capsule designed with an athlete

At most three takeaways. Every scene carries one.

01

Recognise this capsule

An opening film from the brand's own athlete footage, the capsule name and its signature piece.
02

Want it, for a stated reason

Scenes on the verified performance details this member cares about, in the brand's voice.
03

Act

A personal invitation from the store team and a button to reserve early access.

If a scene carries no takeaway, review removes it. You approve every scene before it is sent.

04 · Who sends it

Sent by your store and member teams.

The people your members know send the Story one-to-one. You see who opened it, what held them and who reserved.

Your Embedded Story Manager prepares every Story with you, so your team learns no new tool. How the Story Manager works

What you see for each person

Opened
The client saw it
Time per scene
What held their attention
Clicks
What they wanted to know more about
Re-opens
They came back: interest is growing
Internal shares
Others are involved in the decision
Action taken
They booked or responded

Engagement shows who to follow up with. It is a signal, not a sale.

05 · Live Stories

See a Story.

Made on the INSPIFY AI platform, from the brand's own imagery. These are live. Swipe them.

Performance eyewear · Smart glasses

Examples shown for illustration. Names are withheld. All imagery and content remain the property of their owners.

06 · Your seat

One industry, three seats.

For brands

Premium sportswear brands give their top members early, personal access to every release.

Own your client relationships

For agencies

Agencies with sportswear accounts run capsule, release and event programmes between campaigns.

Own the brand relationship

For publishers

Sport and lifestyle titles publish season and gear guide editions with hosted brand pages.

Own the days between issues

07 · Next step

What did your top members hear from you before your last release?

Choose one client moment and one market. We show you what a Story built from your own imagery looks like, and how you would see who engaged.

Book a conversation

Other industries

Watches · Jewellery · Fashion and leather goods · Automotive · Hotels and travel · Beauty and fragrance · Wines and spirits · Premium sportswear