Industries · Jewellery
Every piece has a recipient.
High jewellery is chosen by very few people, often for one moment in their life. The house that speaks to them personally, before that moment, is the house they choose.
01 · The stake
Your most important clients are the quietest.
Very few clients, very large decisions.
Gifting moments arrive without warning.
The presentation lives in one room.
02 · The other 360 days
Moments worth a Story.
For clients who buy into the house as much as the piece.
High jewellery presentation
The collection, its stones and its story, for clients who could not attend. Ends in a request for a private viewing.
Private viewing invitation
An invitation to see selected pieces in a private salon. Ends in a booked appointment.
New collection preview
A first look for top clients before anyone else, in the house's own imagery.
Made-to-order commission
The making of a commission, scene by scene, so the client follows their piece from sketch to setting.
Gifting moment
A considered selection for a client's own occasion, chosen by their advisor. Ends in an appointment.
Heritage story
The archive, the savoir-faire and the signature of the house, told for one client.
03 · Every page knows why
A Story, reasoned.
One brief, worked through. Every scene traces back to what the business needs.
The brief
- Business goal
- Sell a high jewellery piece
- Action
- Request a private viewing
- Subject
- A necklace from the new high jewellery collection
At most three takeaways. Every scene carries one.
Recognise this piece
Want it, for a stated reason
Act
If a scene carries no takeaway, review removes it. You approve every scene before it is sent.
04 · Who sends it
Sent by your client advisors.
Each Story goes from the advisor who knows the client to that client alone. You see who returned to it, and who asked to see the piece.
Your Embedded Story Manager prepares every Story with you, so your team learns no new tool. How the Story Manager works
What you see for each person
- Opened
- The client saw it
- Time per scene
- What held their attention
- Clicks
- What they wanted to know more about
- Re-opens
- They came back: interest is growing
- Internal shares
- Others are involved in the decision
- Action taken
- They booked or responded
Engagement shows who to follow up with. It is a signal, not a sale.
05 · Your seat
One industry, three seats.
06 · Next step
Which of your top clients saw your last high jewellery presentation?
Choose one client moment and one market. We show you what a Story built from your own imagery looks like, and how you would see who engaged.
Other industries
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