Industries · Luxury real estate

A residence sells long before the keys.Bring each buyer inside, one by one.

Your buyers decide over months, often from another country. What they see of the residence before they visit decides whether they visit at all.

Example brief

Sell the remaining penthouses.

Action
Book a private visit
Subject
A penthouse in a new development
  1. 1Recognise this residence
  2. 2Want it, for a stated reason
  3. 3Act

An example brief, with the three things every scene must serve.

01 · The stake

The best buyers are already looking elsewhere.

01

Few buyers for each residence.

A small number of people can buy at this level. Every developer and broker knows them.
02

Brochures look the same.

Renderings in a PDF tell every buyer the same story.
03

Buyers live far away.

Many first see the residence on a phone, long before they fly in.

02 · The days in between

From the first rendering to the day they move in.

For buyers who expect the residence to be shown to them, not sent.

Off-plan launch

A new development shown to selected buyers first, in the developer's own renderings and film. Ends in a private presentation.

Private preview

An invitation to see the show residence before the public launch. Ends in a booked visit.

Residence tour

The residence that suits this buyer, room by room, with the views and finishes they asked about.

Neighbourhood story

The area, the schools, the restaurants and the people, for buyers who are moving their life.

Construction update

Progress on the building, told so the wait feels like part of the purchase.

Owner update

Services, events and news for owners after completion.

03 · Every page knows why

A Story, reasoned.

One brief, worked through. Every scene traces back to what the business needs.

The brief

Business goal
Sell the remaining penthouses
Action
Book a private visit
Subject
A penthouse in a new development

At most three things to remember. Every scene serves one.

01

Recognise this residence

An opening film from the developer's own footage and the view the residence is known for.
02

Want it, for a stated reason

Scenes on the verified details this buyer values, such as the terrace, the light or the finishes.
03

Act

A personal note from the sales director and a button to book a private visit.

If a scene has no reason to be there, review removes it. You approve every scene before it is sent.

04 · How it works

From one brief to every one of your buyers.

You brief and approve. Your Story Manager and ten Story Bots make the Story, test it and hand it back. Then you see who acted.

05 · Who sends it

Sent by your sales directors and brokers.

The person each buyer already speaks to sends the Story one-to-one. You see who returned to it, which rooms held them, and who booked a visit.

Your Story Manager prepares every Story with you, so your team learns no new tool. How the Story Manager works

Sent from your systems

From your sales CRM, by each broker.

  • Salesforce
  • HubSpot
  • Microsoft Dynamics 365
  • SAP Customer Experience
  • Oracle CX
  • Adobe Experience Cloud
  • Marketo Engage
  • Zoho CRM
See all integrations

06 · Contact-level analytics

See each buyer by name.

Your brokers know which rooms to show first.

  • Mrs TanWatched the terrace scene. Booked a visit.
  • Mr LimReturned to the floor plan three times.
  • Ms ChenShared it with her family.
  • Mr WongTapped the view from the main suite.
  • Mrs SatoNot opened yet. Broker follows up.

People shown are illustrations, not real clients.

What you see for each person

Opened
The client saw it
Time per scene
What held their attention
Clicks
What they wanted to know more about
Re-opens
They came back: interest is growing
Internal shares
Others are involved in the decision
Action taken
They booked or responded

Engagement shows who to follow up with. It is a signal, not a sale.

07 · Live Stories

See a Story.

Short, interactive, full-screen and made for the phone. Each one is built from the brand's own imagery and video, and ends in an action. These are live. Swipe them.

Watch maison · Haute horlogerie

Watch maison · Pilot collection

Watch maison · Lunar New Year

Examples made with INSPIFY AI, shown for illustration. Names are withheld. All imagery and content remain the property of their owners.

09 · Next step

What did your best buyers see of the residence before their first visit?

Choose one client moment and one market. We show you what a Story built from your own imagery and video looks like, and how you would see who engaged.

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