Industries · Luxury real estate
A residence sells long before the keys.Bring each buyer inside, one by one.
Your buyers decide over months, often from another country. What they see of the residence before they visit decides whether they visit at all.
Example brief
Sell the remaining penthouses.
- Action
- Book a private visit
- Subject
- A penthouse in a new development
- 1Recognise this residence
- 2Want it, for a stated reason
- 3Act
An example brief, with the three things every scene must serve.
01 · The stake
The best buyers are already looking elsewhere.
Few buyers for each residence.
Brochures look the same.
Buyers live far away.
02 · The days in between
From the first rendering to the day they move in.
For buyers who expect the residence to be shown to them, not sent.
Off-plan launch
A new development shown to selected buyers first, in the developer's own renderings and film. Ends in a private presentation.
Private preview
An invitation to see the show residence before the public launch. Ends in a booked visit.
Residence tour
The residence that suits this buyer, room by room, with the views and finishes they asked about.
Neighbourhood story
The area, the schools, the restaurants and the people, for buyers who are moving their life.
Construction update
Progress on the building, told so the wait feels like part of the purchase.
Owner update
Services, events and news for owners after completion.
03 · Every page knows why
A Story, reasoned.
One brief, worked through. Every scene traces back to what the business needs.
The brief
- Business goal
- Sell the remaining penthouses
- Action
- Book a private visit
- Subject
- A penthouse in a new development
At most three things to remember. Every scene serves one.
Recognise this residence
Want it, for a stated reason
Act
If a scene has no reason to be there, review removes it. You approve every scene before it is sent.
04 · How it works
From one brief to every one of your buyers.
You brief and approve. Your Story Manager and ten Story Bots make the Story, test it and hand it back. Then you see who acted.
05 · Who sends it
Sent by your sales directors and brokers.
The person each buyer already speaks to sends the Story one-to-one. You see who returned to it, which rooms held them, and who booked a visit.
Your Story Manager prepares every Story with you, so your team learns no new tool. How the Story Manager works
Sent from your systems
From your sales CRM, by each broker.
- Salesforce
- HubSpot
- Microsoft Dynamics 365
- SAP Customer Experience
- Oracle CX
- Adobe Experience Cloud
- Marketo Engage
- Zoho CRM
06 · Contact-level analytics
See each buyer by name.
Your brokers know which rooms to show first.
Mrs TanWatched the terrace scene. Booked a visit.
Mr LimReturned to the floor plan three times.
Ms ChenShared it with her family.
Mr WongTapped the view from the main suite.
Mrs SatoNot opened yet. Broker follows up.
People shown are illustrations, not real clients.
What you see for each person
- Opened
- The client saw it
- Time per scene
- What held their attention
- Clicks
- What they wanted to know more about
- Re-opens
- They came back: interest is growing
- Internal shares
- Others are involved in the decision
- Action taken
- They booked or responded
Engagement shows who to follow up with. It is a signal, not a sale.
07 · Live Stories
See a Story.
Short, interactive, full-screen and made for the phone. Each one is built from the brand's own imagery and video, and ends in an action. These are live. Swipe them.
Examples made with INSPIFY AI, shown for illustration. Names are withheld. All imagery and content remain the property of their owners.
08 · Who it is for
One industry, three ways in.
09 · Next step
What did your best buyers see of the residence before their first visit?
Choose one client moment and one market. We show you what a Story built from your own imagery and video looks like, and how you would see who engaged.
Other industries
Luxury goods
Retail and culture
Cars, yachts and travel
Wealth, property and clubs
- Private banking
- Luxury real estate
- Private clubs
One client moment. One market. Your imagery and video.
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