Industries · Private clubs
Members join for the people.Make every invitation feel personal.
Members stay for how the club makes them feel. Between visits, every invitation should sound like it came from someone who knows them.
Example brief
Fill the opening week of a new house.
- Action
- Book a table or a room
- Subject
- A new club house in another city
- 1Recognise the house
- 2Want to go, for a stated reason
- 3Act
An example brief, with the three things every scene must serve.
01 · The stake
A member who stops coming is a member about to leave.
The club is its members.
The programme reaches everyone at once.
New houses need the right members.
02 · The days in between
Every invitation, from someone who knows them.
For members who expect to be known by name.
Member event
A dinner, a talk or a screening, chosen for the members who would love it. Ends in a confirmed place.
Opening
A new house, room or location, shown to members first. Ends in a booked visit.
Seasonal programme
The season's events and experiences, edited for each member's interests.
Guest invitation
A member invites a guest, with a personal Story that shows what the club is like.
Reciprocal club
The clubs a travelling member can use, presented for the city they are visiting.
Renewal moment
A personal look back at the member's year at the club, before renewal.
03 · Every page knows why
A Story, reasoned.
One brief, worked through. Every scene traces back to what the business needs.
The brief
- Business goal
- Fill the opening week of a new house
- Action
- Book a table or a room
- Subject
- A new club house in another city
At most three things to remember. Every scene serves one.
Recognise the house
Want to go, for a stated reason
Act
If a scene has no reason to be there, review removes it. You approve every scene before it is sent.
04 · How it works
From one brief to every one of your members.
You brief and approve. Your Story Manager and ten Story Bots make the Story, test it and hand it back. Then you see who acted.
05 · Who sends it
Sent by your membership and events teams.
The people your members know send the Story one-to-one. You see who opened it, what held their attention and who booked.
Your Story Manager prepares every Story with you, so your team learns no new tool. How the Story Manager works
Sent from your systems
From your member CRM.
- Salesforce
- HubSpot
- Microsoft Dynamics 365
- SAP Customer Experience
- Oracle CX
- Adobe Experience Cloud
- Marketo Engage
- Zoho CRM
06 · Contact-level analytics
See each member by name.
Your membership team knows who is coming, and who to call.
Mrs TanOpened the invitation. Booked.
Mr LimTapped the guest list.
Ms ChenAsked to bring a guest.
Mr WongWatched the evening scene to the end.
Mrs SatoNot opened yet. Membership team follows up.
People shown are illustrations, not real clients.
What you see for each person
- Opened
- The client saw it
- Time per scene
- What held their attention
- Clicks
- What they wanted to know more about
- Re-opens
- They came back: interest is growing
- Internal shares
- Others are involved in the decision
- Action taken
- They booked or responded
Engagement shows who to follow up with. It is a signal, not a sale.
07 · Live Stories
See a Story.
Short, interactive, full-screen and made for the phone. Each one is built from the brand's own imagery and video, and ends in an action. These are live. Swipe them.
Examples made with INSPIFY AI, shown for illustration. Names are withheld. All imagery and content remain the property of their owners.
08 · Who it is for
One industry, three ways in.
09 · Next step
What did your members hear from you before your last opening?
Choose one client moment and one market. We show you what a Story built from your own imagery and video looks like, and how you would see who engaged.
Other industries
Luxury goods
Retail and culture
Cars, yachts and travel
Wealth, property and clubs
- Private banking
- Luxury real estate
- Private clubs
One client moment. One market. Your imagery and video.
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