Industries · Art and auctions
Collectors decide before the sale opens.Show each one the work they are waiting for.
A collector follows a few artists for years. The specialist who brings them the right work, first and personally, is the one they bid with.
Example brief
Bring the right collectors to one lot.
- Action
- Book a private viewing
- Subject
- A painting in the coming evening sale
- 1Recognise this work
- 2Want it, for a stated reason
- 3Act
An example brief, with the three things every scene must serve.
01 · The stake
The right collector rarely reads the catalogue.
Each sale depends on a few people.
Catalogues reach everyone.
Viewings happen in one city.
02 · The days in between
One work, one collector, before anyone else.
From the first preview to the result after the sale.
Sale preview
The works this collector follows, before the catalogue is public. Ends in a request for a condition report or a viewing.
Private sale
A work offered discreetly to one collector, with its provenance told in verified facts.
Collector invitation
An invitation to a private viewing or a dinner around the sale. Ends in a confirmed place.
Artist story
The artist, the period and the place of this work, for collectors who want to know more.
Exhibition opening
A first look at a new exhibition for the gallery's closest collectors.
After the sale
The outcome of the sale and what comes next, sent personally rather than in a press release.
03 · Every page knows why
A Story, reasoned.
One brief, worked through. Every scene traces back to what the business needs.
The brief
- Business goal
- Bring the right collectors to one lot
- Action
- Book a private viewing
- Subject
- A painting in the coming evening sale
At most three things to remember. Every scene serves one.
Recognise this work
Want it, for a stated reason
Act
If a scene has no reason to be there, review removes it. You approve every scene before it is sent.
04 · How it works
From one brief to every one of your collectors.
You brief and approve. Your Story Manager and ten Story Bots make the Story, test it and hand it back. Then you see who acted.
05 · Who sends it
Sent by your specialists and gallery directors.
The person each collector trusts sends the Story to them alone. You see who returned to the work, and who asked to see it.
Your Story Manager prepares every Story with you, so your team learns no new tool. How the Story Manager works
Sent from your systems
From your client CRM, by each specialist.
- Salesforce
- HubSpot
- Microsoft Dynamics 365
- SAP Customer Experience
- Oracle CX
- Adobe Experience Cloud
- Marketo Engage
- Zoho CRM
06 · Contact-level analytics
See each collector by name.
Your specialists know who to call before the sale.
Mrs TanReturned to the work four times.
Mr LimAsked for a condition report.
Ms ChenWatched the provenance scene to the end.
Mr WongShared it with his art advisor.
Mrs SatoNot opened yet. Specialist follows up.
People shown are illustrations, not real clients.
What you see for each person
- Opened
- The client saw it
- Time per scene
- What held their attention
- Clicks
- What they wanted to know more about
- Re-opens
- They came back: interest is growing
- Internal shares
- Others are involved in the decision
- Action taken
- They booked or responded
Engagement shows who to follow up with. It is a signal, not a sale.
07 · Live Stories
See a Story.
Short, interactive, full-screen and made for the phone. Each one is built from the brand's own imagery and video, and ends in an action. These are live. Swipe them.
Examples made with INSPIFY AI, shown for illustration. Names are withheld. All imagery and content remain the property of their owners.
08 · Who it is for
One industry, three ways in.
09 · Next step
How did your top collectors first see the works in your last sale?
Choose one client moment and one market. We show you what a Story built from your own imagery and video looks like, and how you would see who engaged.
Other industries
Luxury goods
Retail and culture
- Department stores
- Art and auctions
Cars, yachts and travel
Wealth, property and clubs
One client moment. One market. Your imagery and video.
Book a conversation