Industries · Department stores

Your personal shoppers know each client.Give them something better than a newsletter.

Your best clients shop with one person, not with a store. Between visits, that person needs something worth sending.

Book a conversationSee the moments

Example brief

Bring top clients in for the new season.

Action
Book a private appointment
Subject
Six pieces from the season, across four brands
  1. 1Recognise the season
  2. 2Want it, for a stated reason
  3. 3Act

An example brief, with the three things every scene must serve.

01 · The stake

Your top clients buy from many brands, and many stores.

01

A small circle carries the floor.

A few hundred clients account for a large share of the store. Each has a personal shopper, and other stores calling.
02

The newsletter treats them like everyone else.

The season arrives in the same email the whole list receives.
03

Shoppers improvise.

Phone photos from the stockroom and quick messages carry the store's name, without its standard.

02 · The days in between

A store, edited for one client.

From the first look at the season to the piece that arrives in their size.

Seasonal edit

The pieces from many brands that suit this client, chosen by their shopper. Ends in a private appointment.

Private appointment

An invitation to a private suite, with the selection already waiting. Ends in a booked time.

In-store event

A designer visit, a launch or a private evening. Ends in a confirmed place.

New arrival in their size

The piece they asked about, now in store, told with the brand's own imagery and video.

Gifting selection

A considered selection for an occasion in the client's year, from the shopper who knows them.

Restaurant or service invitation

The tailoring, the beauty floor or the table, offered to the clients who use them.

03 · Every page knows why

A Story, reasoned.

One brief, worked through. Every scene traces back to what the business needs.

The brief

Business goal
Bring top clients in for the new season
Action
Book a private appointment
Subject
Six pieces from the season, across four brands

At most three things to remember. Every scene serves one.

01

Recognise the season

An opening film from the brands' own campaign footage and the idea that ties the edit together.
02

Want it, for a stated reason

Six pieces chosen for this client, each with the verified detail that makes it right for them.
03

Act

A personal note from their shopper and a button to book a private appointment.

If a scene has no reason to be there, review removes it. You approve every scene before it is sent.

04 · How it works

From one brief to every one of your personal shopping clients.

You brief and approve. Your Story Manager and ten Story Bots make the Story, test it and hand it back. Then you see who acted.

05 · Who sends it

Sent by your personal shoppers and VIP desk.

Each shopper sends their own edit to their own clients. You see which pieces held attention, so the suite is ready before they arrive.

Your Story Manager prepares every Story with you, so your team learns no new tool. How the Story Manager works

Sent from your systems

From your CRM or your personal shoppers' app.

  • Salesforce
  • HubSpot
  • Microsoft Dynamics 365
  • SAP Customer Experience
  • Oracle CX
  • Adobe Experience Cloud
  • Marketo Engage
  • Zoho CRM
See all integrations

06 · Contact-level analytics

See each client by name.

The suite is ready, with the pieces each client tapped.

  • Mrs TanTapped three pieces. Booked a suite appointment.
  • Mr LimWatched the menswear edit to the end.
  • Ms ChenAsked her shopper to hold a size.
  • Mr WongShared it with his wife.
  • Mrs SatoNot opened yet. Personal shopper follows up.

People shown are illustrations, not real clients.

What you see for each person

Opened
The client saw it
Time per scene
What held their attention
Clicks
What they wanted to know more about
Re-opens
They came back: interest is growing
Internal shares
Others are involved in the decision
Action taken
They booked or responded

Engagement shows who to follow up with. It is a signal, not a sale.

07 · Live Stories

See a Story.

Short, interactive, full-screen and made for the phone. Each one is built from the brand's own imagery and video, and ends in an action. These are live. Swipe them.

Watch maison · Haute horlogerie

Watch maison · Pilot collection

Watch maison · Lunar New Year

Examples made with INSPIFY AI, shown for illustration. Names are withheld. All imagery and content remain the property of their owners.

08 · Who it is for

One industry, three ways in.

For brands

Department stores give every personal shopper a Story worth sending, for every brand on the floor.

Own your client relationships

For agencies

Agencies with retail accounts run seasonal, event and gifting programmes for the store and its brands.

Own the brand relationship

For publishers

Fashion and lifestyle titles publish seasonal edit editions with hosted store pages.

Own the days between issues

09 · Next step

What did your top clients hear from their shopper before the season arrived?

Choose one client moment and one market. We show you what a Story built from your own imagery and video looks like, and how you would see who engaged.

Book a conversation

Other industries

Retail and culture

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