Terms of Service

Inspify AI is an interactive story platform in three parts. Create: you make interactive, dual-orientation brand experiences (“Stories”, made of “Scenes”) either by hand in the Scene Designer or from a brief through the Creative Agency, a pipeline of automated research, strategy, copy, design, production and review steps. Distribute: you publish Stories as hosted microsites and send them to your audiences through campaigns on WhatsApp, email and trackable links. Measure: you see how each recipient engaged, from delivery through opens, watch time, clicks and conversions.

The Platform also includes Brand DNA, the record of your brand’s identity and design rules that both creation paths follow, and the Asset Library, where your images, video, fonts and other media are stored and reused. Everything offered as part of the Platform, online or through an application, is covered by these Terms.

We may add, change or withdraw features at our discretion. If we make a material adverse change to the core functionality of the Platform we will tell you by notice on the Sites, in the Platform or by email. Your purchase is not contingent on any future feature or release, and features we describe as pre-release or not yet available are not part of what you buy.

The Platform is intended for businesses and for individuals aged 16 or over. By using it on behalf of an organisation you confirm you are authorised to bind that organisation to these Terms.

To use the Platform you create an account within a brand workspace. The first user of a workspace is its administrator and may invite further users and assign roles, including who may publish and unpublish Stories and who may send campaigns. You agree to give accurate registration details, to keep credentials confidential, to take responsibility for all activity under your workspace and to tell us promptly in writing if you become aware of unauthorised access.

Brand DNA is configured from material you provide and, at your request, from your organisation’s public website and social channels. By starting that process you authorise us to access those public pages, extract colours, typography, positioning, language and other brand attributes, and index the media found there into your Asset Library. You confirm that you hold the rights to use that material, including any fonts and images taken from your website, for the purposes of the Platform, and you remain responsible for reviewing and correcting what is extracted.

Everything you submit to the Platform, including briefs, brand documents, Asset Library uploads, product catalogues, audience lists, message templates and Brand DNA settings (“Customer Materials”), remains yours. You grant us a licence to host, process, reproduce, convert and adapt Customer Materials only as needed to provide the Platform to you, including to produce Stories from them, publish the Stories you activate and deliver the campaigns you send.

You are responsible for Customer Materials. You confirm that you own them or hold the rights and permissions needed for us to use them as described, including rights in third-party brand assets, images, video, music, fonts, likenesses and personal data they contain.

Licensed stock media made available inside the Scene Designer is provided by third-party libraries under their own licence terms, which you accept when you insert it into a Scene.

Subject to payment of the applicable fees, the Stories and Scenes produced in your workspace, whether by hand or through the Creative Agency, are yours. We assign to you the rights we hold in that work, excluding the Platform itself, its runtime, the authored template catalogue, stock media and other third-party components, which we and our licensors retain and license to you for use within your Stories for as long as they are hosted on the Platform.

Templates may be used only within the Platform. You may not extract templates, the runtime or any part of the Platform for use elsewhere. Because the Creative Agency produces work from briefs, similar compositions may be produced for other customers.

The Creative Agency researches, plans, writes, designs, builds and reviews Stories automatically, using models and services from third-party providers acting on our behalf. It is designed to state facts only where they appear in your brief, your brand material or a verified finding, and to flag gaps rather than fill them. It is also designed always to deliver finished work, which may mean a shorter Story where part of a brief cannot be met to standard.

None of this replaces your review. Output may still contain errors, omissions or content unsuitable for your purpose. A named person in your workspace approves each Scene before a Story can be published, and you are responsible for what you approve and publish. Nothing produced by the Platform is legal, financial, medical or other professional advice.

Activated Stories are hosted by us as microsites at public URLs and may be presented live, shared by link and previewed in messaging and social applications. Anyone with a link can view a published Story. You control publishing and unpublishing. Stories remain hosted while your subscription is active. We may unpublish content that breaches these Terms or the law, and will tell you when we do unless the law prevents it.

When you send a campaign you are the sender of that message. You confirm that you have the lawful basis, consents and notices required to contact each recipient on the channel used, that you will honour opt-outs, and that your messages and templates comply with applicable law and with the policies of the channel providers, including the WhatsApp Business policies and anti-spam laws.

Delivery depends on third-party channels and carriers. We will report delivery status to you but do not guarantee that any message will be delivered, read or acted upon. We may pause or block campaigns that put our channel access, other customers or recipients at risk.

Published Stories and campaign links collect engagement data, such as views, watch time, clicks, shares, form responses, device, source and approximate location, and attribute it to the recipient where a campaign identifies one. We process this data on your behalf and make it available in your workspace. You are responsible for giving recipients the privacy notices required by law and for your use of the data, including how you act on individual engagement signals.

You agree not to use the Platform to:

• create, publish or send content that is unlawful, defamatory, deceptive, infringing, or that violates the rights or privacy of any person;
• impersonate a person or brand, or present produced content as a genuine record, review or endorsement when it is not;
• send unsolicited messages or contact people who have opted out;
• attempt to reverse engineer the Platform, extract its templates, models or prompts, or circumvent its review steps, usage limits or security;
• upload malicious code, or use the Platform in a way that could damage or overburden it or interfere with other customers.

We may remove content or suspend access where we reasonably believe these rules have been broken.

We do not use Customer Materials, Stories or engagement data to train models for other customers without your written consent. We keep a record of what the Creative Agency produced, approved and rejected in your workspace to operate the review steps and to support you. We may use aggregated, de-identified usage data to operate and improve the Platform.

The Platform and the Sites, including software, the Scene Designer, the runtime that renders Stories, the template catalogue, review criteria, design, editorial content, names, logos and trademarks, and all underlying technology, are the property of Inspify AI and its licensors and are protected by intellectual property laws. Except for the rights expressly granted in these Terms, no rights are granted to you.

Client work shown on the Sites is displayed for illustration. Brand names, logos and content belong to their respective owners, and their appearance does not imply endorsement.

We apply reasonable technical and organisational measures to protect Customer Materials, Stories and engagement data, and we keep each customer’s workspace separate from others. Our Privacy Policy explains how we handle personal data, including the personal data of your audiences, and forms part of these Terms. Where the law requires a data processing agreement between us, one is available on request.

The Platform is provided under the plan, volumes and term set out in your order or selected in the Platform. Fees may be charged per Story, per campaign, per workspace or as a recurring subscription, as your order states. Fees are payable in advance, are stated in the currency shown and exclude taxes unless stated otherwise. Unless your order says otherwise, subscriptions renew automatically for successive terms of the same length at the then-current price until either party gives notice of non-renewal before the renewal date. Volumes or credits included in a period expire at the end of that period unless your order says otherwise.

If you are not satisfied with your first purchase, you may cancel by written notice within 30 days of that purchase and we will refund the fees paid for it. After that period fees are non-refundable and non-cancellable except where the law requires otherwise. Chargebacks made without first contacting us may result in suspension of the workspace.

We may offer some or all of the Platform on a free trial, pilot or pre-release basis. Such access is provided as is, may be limited, changed or withdrawn at any time, and may not carry the commitments we make for paid plans.

These Terms apply from the day you first accept them until your workspace and any subscription end. Either party may terminate for material breach that is not cured within 30 days of written notice. We may suspend access immediately where needed to protect the Platform, our channel access, other customers or third parties, or where fees are overdue. On termination your right to use the Platform ends and published Stories are taken offline. We will make your Stories, Customer Materials and analytics available for export for 30 days after termination, after which we may delete them.

Each party may receive non-public business, product, technical or marketing information of the other, including unpublished briefs and Stories. The receiving party will use it only for the purposes of these Terms and will take at least reasonable measures to prevent its unauthorised disclosure or use. This does not apply to information that is public, already known to the receiving party, independently developed, or that must be disclosed by law.

Except as expressly set out in these Terms, the Sites, the Platform and everything produced through it are provided on an “as is” and “as available” basis without warranties of any kind. To the fullest extent permitted by law, we and our affiliates, suppliers and licensors disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, accuracy and non-infringement, and do not warrant that the Platform will be uninterrupted or error-free or that any campaign will achieve a particular result.

To the fullest extent permitted by law, neither party nor its affiliates, suppliers or licensors will be liable under or in connection with these Terms for any indirect, special, consequential, incidental or punitive damages, or for loss of profits, revenue, business, goodwill or data, however caused. Each party’s total liability under these Terms is limited to the fees paid or payable by you to us in the 12 months before the event giving rise to the claim. These limits do not apply to a party’s indemnification obligations, breach of confidentiality, infringement of the other party’s intellectual property, or liability that cannot be limited by law.

You will defend, indemnify and hold harmless Inspify AI and its affiliates, officers, directors, employees and agents from third-party claims, and related damages, costs and reasonable expenses, arising from Customer Materials, the Stories you approve and publish, the campaigns you send, or your breach of these Terms or applicable law. We will defend and indemnify you against third-party claims that the Platform, as provided by us and used in accordance with these Terms, infringes that third party’s intellectual property rights.

These Terms and any dispute arising from them are governed by the laws of Singapore, without regard to its conflict of laws rules. The courts of Singapore have exclusive jurisdiction over any such dispute.

These Terms are written in English. Neither party is liable for failure or delay caused by events beyond its reasonable control, including outages of third-party channels. You may not assign these Terms without our written consent. If any provision is found unenforceable, the rest remains in effect. These Terms, together with your order and the policies they reference, are the entire agreement between us on their subject matter. We may update these Terms by posting a revised version on the Sites; the revised version applies from the date shown on it.