Industries · Yachts and private aviation

Few buyers. Long decisions.Stay close through every one.

A new build or an aircraft can take years to decide. Every month of that decision is a chance to be remembered, or forgotten.

Example brief

Bring prospective owners to the new build.

Action
Book a private presentation
Subject
A new yacht design, before its public launch
  1. 1Recognise this yacht
  2. 2Want it, for a stated reason
  3. 3Act

An example brief, with the three things every scene must serve.

01 · The stake

A buyer you do not hear from is a buyer someone else is talking to.

01

A very small market.

A few people decide each year. Each one is known by name to every builder and broker.
02

The show is a few days a year.

Between shows, most buyers hear nothing personal at all.
03

Owners drift after delivery.

Once the yacht or the aircraft is delivered, the relationship often goes quiet until the next one.

02 · The days in between

From the first drawing to years after delivery.

For buyers and owners who expect to be known.

New build reveal

A new design shown to a few prospective owners first, in the builder's own renderings and film. Ends in a private presentation.

Show invitation

A personal invitation to see the yacht or aircraft at a show, with a time held for them.

Charter season

The season's itineraries for clients who charter, in the destinations they love. Ends in an enquiry.

Build progress

The owner follows their build, scene by scene, from the yard or the hangar.

Owner programme

Events, services and gatherings for owners, long after delivery.

Refit or upgrade

A personal proposal for an owner, with what changes and why it matters to them.

03 · Every page knows why

A Story, reasoned.

One brief, worked through. Every scene traces back to what the business needs.

The brief

Business goal
Bring prospective owners to the new build
Action
Book a private presentation
Subject
A new yacht design, before its public launch

At most three things to remember. Every scene serves one.

01

Recognise this yacht

An opening film from the builder's own renderings, the design's name and its defining line.
02

Want it, for a stated reason

Scenes on the verified details this buyer values: the space, the range and the craft of the yard.
03

Act

A personal note from the sales manager and a button to book a private presentation.

If a scene has no reason to be there, review removes it. You approve every scene before it is sent.

04 · How it works

From one brief to every one of your owners and prospects.

You brief and approve. Your Story Manager and ten Story Bots make the Story, test it and hand it back. Then you see who acted.

05 · Who sends it

Sent by your sales and charter managers.

The person each buyer already knows sends the Story one-to-one. You see who returned to it and who asked for a presentation.

Your Story Manager prepares every Story with you, so your team learns no new tool. How the Story Manager works

Sent from your systems

From your sales CRM.

  • Salesforce
  • HubSpot
  • Microsoft Dynamics 365
  • SAP Customer Experience
  • Oracle CX
  • Adobe Experience Cloud
  • Marketo Engage
  • Zoho CRM
See all integrations

06 · Contact-level analytics

See each buyer by name.

Your sales managers know who is ready for a presentation.

  • Mrs TanWatched the deck scene twice.
  • Mr LimAsked for a presentation.
  • Ms ChenTapped the interior plans.
  • Mr WongShared it with his captain.
  • Mrs SatoNot opened yet. Sales manager follows up.

People shown are illustrations, not real clients.

What you see for each person

Opened
The client saw it
Time per scene
What held their attention
Clicks
What they wanted to know more about
Re-opens
They came back: interest is growing
Internal shares
Others are involved in the decision
Action taken
They booked or responded

Engagement shows who to follow up with. It is a signal, not a sale.

07 · Live Stories

See a Story.

Short, interactive, full-screen and made for the phone. Each one is built from the brand's own imagery and video, and ends in an action. These are live. Swipe them.

Watch maison · Haute horlogerie

Watch maison · Pilot collection

Watch maison · Lunar New Year

Examples made with INSPIFY AI, shown for illustration. Names are withheld. All imagery and content remain the property of their owners.

09 · Next step

What did your prospective owners hear from you between the last two shows?

Choose one client moment and one market. We show you what a Story built from your own imagery and video looks like, and how you would see who engaged.

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