Industries · Yachts and private aviation
Few buyers. Long decisions.Stay close through every one.
A new build or an aircraft can take years to decide. Every month of that decision is a chance to be remembered, or forgotten.
Example brief
Bring prospective owners to the new build.
- Action
- Book a private presentation
- Subject
- A new yacht design, before its public launch
- 1Recognise this yacht
- 2Want it, for a stated reason
- 3Act
An example brief, with the three things every scene must serve.
01 · The stake
A buyer you do not hear from is a buyer someone else is talking to.
A very small market.
The show is a few days a year.
Owners drift after delivery.
02 · The days in between
From the first drawing to years after delivery.
For buyers and owners who expect to be known.
New build reveal
A new design shown to a few prospective owners first, in the builder's own renderings and film. Ends in a private presentation.
Show invitation
A personal invitation to see the yacht or aircraft at a show, with a time held for them.
Charter season
The season's itineraries for clients who charter, in the destinations they love. Ends in an enquiry.
Build progress
The owner follows their build, scene by scene, from the yard or the hangar.
Owner programme
Events, services and gatherings for owners, long after delivery.
Refit or upgrade
A personal proposal for an owner, with what changes and why it matters to them.
03 · Every page knows why
A Story, reasoned.
One brief, worked through. Every scene traces back to what the business needs.
The brief
- Business goal
- Bring prospective owners to the new build
- Action
- Book a private presentation
- Subject
- A new yacht design, before its public launch
At most three things to remember. Every scene serves one.
Recognise this yacht
Want it, for a stated reason
Act
If a scene has no reason to be there, review removes it. You approve every scene before it is sent.
04 · How it works
From one brief to every one of your owners and prospects.
You brief and approve. Your Story Manager and ten Story Bots make the Story, test it and hand it back. Then you see who acted.
05 · Who sends it
Sent by your sales and charter managers.
The person each buyer already knows sends the Story one-to-one. You see who returned to it and who asked for a presentation.
Your Story Manager prepares every Story with you, so your team learns no new tool. How the Story Manager works
Sent from your systems
From your sales CRM.
- Salesforce
- HubSpot
- Microsoft Dynamics 365
- SAP Customer Experience
- Oracle CX
- Adobe Experience Cloud
- Marketo Engage
- Zoho CRM
06 · Contact-level analytics
See each buyer by name.
Your sales managers know who is ready for a presentation.
Mrs TanWatched the deck scene twice.
Mr LimAsked for a presentation.
Ms ChenTapped the interior plans.
Mr WongShared it with his captain.
Mrs SatoNot opened yet. Sales manager follows up.
People shown are illustrations, not real clients.
What you see for each person
- Opened
- The client saw it
- Time per scene
- What held their attention
- Clicks
- What they wanted to know more about
- Re-opens
- They came back: interest is growing
- Internal shares
- Others are involved in the decision
- Action taken
- They booked or responded
Engagement shows who to follow up with. It is a signal, not a sale.
07 · Live Stories
See a Story.
Short, interactive, full-screen and made for the phone. Each one is built from the brand's own imagery and video, and ends in an action. These are live. Swipe them.
Examples made with INSPIFY AI, shown for illustration. Names are withheld. All imagery and content remain the property of their owners.
08 · Who it is for
One industry, three ways in.
09 · Next step
What did your prospective owners hear from you between the last two shows?
Choose one client moment and one market. We show you what a Story built from your own imagery and video looks like, and how you would see who engaged.
Other industries
Luxury goods
Retail and culture
Cars, yachts and travel
- Automotive
- Yachts and private aviation
- Hotels and travel
Wealth, property and clubs
One client moment. One market. Your imagery and video.
Book a conversation
