Industries · Beauty and fragrance
Recognised, not reached.
Your most loyal clients buy for years. What keeps them is the feeling that the house knows them, not another promotion.
01 · The stake
Loyal clients drift when every message is a promotion.
Loyalty is personal.
Launches arrive as mass mailings.
The counter cannot travel.
02 · The other 360 days
Moments worth a Story.
For clients who expect to be known, not marketed to.
Exclusive launch
A first look at a new launch for top clients, with the story of how it was made. Ends in a reserved consultation.
Consultation invitation
An invitation to a private consultation with the advisor who knows them.
Collector edition
A limited edition for collectors, with the craft behind the bottle or the case. Ends in a reservation.
Fragrance story
The notes, the perfumer's idea and the materials, told for clients who love to know.
Ritual story
A ritual explained scene by scene by the house, for clients who value expertise.
Private event
An invitation to a masterclass or a private evening in boutique.
03 · Every page knows why
A Story, reasoned.
One brief, worked through. Every scene traces back to what the business needs.
The brief
- Business goal
- Sell a new fragrance to top clients
- Action
- Book a private consultation
- Subject
- A new fragrance from the house
At most three takeaways. Every scene carries one.
Recognise this fragrance
Want it, for a stated reason
Act
If a scene carries no takeaway, review removes it. You approve every scene before it is sent.
04 · Who sends it
Sent by your beauty advisors.
Each advisor sends the Story to the clients they look after. You see which scene held them, so the consultation starts in the right place.
Your Embedded Story Manager prepares every Story with you, so your team learns no new tool. How the Story Manager works
What you see for each person
- Opened
- The client saw it
- Time per scene
- What held their attention
- Clicks
- What they wanted to know more about
- Re-opens
- They came back: interest is growing
- Internal shares
- Others are involved in the decision
- Action taken
- They booked or responded
Engagement shows who to follow up with. It is a signal, not a sale.
05 · Live Stories
See a Story.
Made on the INSPIFY AI platform, from the brand's own imagery. These are live. Swipe them.
Examples shown for illustration. Names are withheld. All imagery and content remain the property of their owners.
06 · Your seat
One industry, three seats.
07 · Next step
How did your top clients first hear about your last launch?
Choose one client moment and one market. We show you what a Story built from your own imagery looks like, and how you would see who engaged.
Other industries
Watches · Jewellery · Fashion and leather goods · Automotive · Hotels and travel · Beauty and fragrance · Wines and spirits · Premium sportswear