Industries · Fashion and leather goods
A collection, edited for one.
Your best clients do not want the whole collection. They want to hear first, from someone who knows what they will love.
01 · The stake
Your best clients are shopping elsewhere, quietly.
The season moves fast.
Advisors improvise lookbooks.
Made-to-order goes unseen.
02 · The other 360 days
Moments worth a Story.
Between the shows, where top clients decide which house to visit.
Collection preview
The pieces this client will care about, before the collection lands in boutique. Ends in an appointment to try them.
Personal lookbook
A selection edited by the advisor for one client, in the house's own imagery.
Made-to-order invitation
Materials, craft and options for a made-to-order piece. Ends in a booked fitting.
Capsule release
A limited capsule offered to top clients first, with the story behind it.
Private appointment
An invitation to a private session in boutique, with what will be waiting for them.
Atelier story
The atelier, the leather and the hands behind a bag, for clients who value how it is made.
03 · Every page knows why
A Story, reasoned.
One brief, worked through. Every scene traces back to what the business needs.
The brief
- Business goal
- Sell the new season to top clients
- Action
- Book a private appointment
- Subject
- Five pieces from the new collection
At most three takeaways. Every scene carries one.
Recognise the season
Want it, for a stated reason
Act
If a scene carries no takeaway, review removes it. You approve every scene before it is sent.
04 · Who sends it
Sent by your client advisors.
Each advisor sends their own edit to their own clients. You see which pieces held attention, so the fitting room is ready before they arrive.
Your Embedded Story Manager prepares every Story with you, so your team learns no new tool. How the Story Manager works
What you see for each person
- Opened
- The client saw it
- Time per scene
- What held their attention
- Clicks
- What they wanted to know more about
- Re-opens
- They came back: interest is growing
- Internal shares
- Others are involved in the decision
- Action taken
- They booked or responded
Engagement shows who to follow up with. It is a signal, not a sale.
05 · Live Stories
See a Story.
Made on the INSPIFY AI platform, from the brand's own imagery. These are live. Swipe them.
Examples shown for illustration. Names are withheld. All imagery and content remain the property of their owners.
06 · Your seat
One industry, three seats.
07 · Next step
What did your top clients hear from you between the last two shows?
Choose one client moment and one market. We show you what a Story built from your own imagery looks like, and how you would see who engaged.
Other industries
Watches · Jewellery · Fashion and leather goods · Automotive · Hotels and travel · Beauty and fragrance · Wines and spirits · Premium sportswear